Facebook is still the most popular marketing tool.
If you want to make your post stand out from the crowd, follow these tips.
TIME IS EVERYTHING
More than half of all Facebook posts are published between 10 am and 4 pm. Skip rush hour – if you post after 4 pm you can get 20% more engagement.
CALL TO ACTION
Ask a question using the words “Where”, “When”, “Would” or “Should” – these words increase fan engagement by 15%. Try to start a conversation with your fans – likes, comments and share are very important.
KEEP IT SHORT AND SIMPLE
Your text should not include more than 80 characters – in this way you can get 27% more engagement. Write short and personal sentences and add a link to your social media channels or website.
IMAGES
Posts with images get 54% more engagement than posts with text only. The correlation between the images and your book should be evident. Do not forget to include a link to your website in the description – you should give your fans fast access to your book. Pay attention to image copyright when you choose your images.
With Facebook Analytics, you can analyze the success of your posts and see how many people have seen your post and interacted with it.
Have a look at our Facebook posts!
