ALL EYES ON

What Has Digitization Changed for Musicians? Digitalisation has intensified the trend for artists to retain ownership of a self-financed recording – and thus become “labels” themselves, i.e. small music companies. The reason for this is the digitalisation of music, which has become much cheaper. The same goes for the digitisation of marketing. Instead of large…

What Is an “A&R” – and What Exactly Do You Do as an A&R Manager? A&R stands for Artist & Repertoire. They are therefore the contact person & responsible for new music recordings in a music company. Ideally, the A&R manager is the “truffle pig”, the talent finder who contracts the artist not only according to…

Oliver Schiller-Sittl is a veteran of the music industry. From driver, tour manager to talent scout, marketing manager and finally A&R manager, he has already experienced a lot. We’ve planned a series of interviews with Oliver, in which he tells inside stories of the music industry and you will get lots of tips & tricks.…