With over 1.5 billion followers worldwide, Facebook is definitely the most popular social media network. On Facebook, you can achieve maximum reach, address your target audience directly and interact with your fans. However, if you want to increase your reach, you should write high quality posts, and good posts do not grow overnight – you need an effective strategy. Here we will tell you how to create the perfect Facebook post.
Images Speak Louder Than Words
Posts including images or videos help increase fan engagement. That is why you should add pics and short video clips to your Facebook posts. Use only high quality images and pay attention to copyrights.
Add Links
Always add links to your website or book in the comments or in the description so that users can click their way to your homepage. Use Bit.ly or Google URL Shortener to shorten your links.
Kiss (Keep it Short and Simple)
To improve the readability of your posts and increase fan engagement, write short sentences. Your text should not contain more than 80 characters.
Call to Action
Ask a question to provoke an immediate response from your fans. Interact with users in the comments – in this way you can build a good relationship with your fans.
The Best Time to Post
If you post after 4 p.m., you can get 20% higher engagement.
Facebook Insights
Facebook Insights allow you to track the success of your posts and to see how many users have seen or shared your post. Have fun posting on Facebook!
