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Book Marketing on XING

XING is a German platform for business networking where you can put advertisements to promote your book.

On XING, you can connect with colleagues and experts and ask them to join your professional network. The platform also gives you the chance to take out advertisements and promote your profile, your website or your event.

You have written a non-fiction book? As an expert, you can share your knowledge with others and offer seminars and coaching – you can use XING to create an event and promote it. In the same way, you can promote information about you or your book.

After choosing the type of advertisement, you can create your target audience and target ads to people based on location, age, gender and industry. Then, you define the criteria of your offer, i.e. budget, payment per click or per 1,000 ads, period.

Afterwards, you can add pictures, a title, a description and/or a comment. Check your advertisement before you post it.

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