Now that you know how to optimize video content on YouTube, you probably want to know how to engage your fans.
One of the deciding factors is video length; videos under one minute are watched to completion 80% of the time, while 2 to 3 minute videos are only completed 60% of the time. Find out more about audience retention data here.
Over 90% of millennials watch videos on their smartphones; that said you should focus promotion on mobile viewers.
Post and share videos at the right time. The peak time is between noon and 5PM.
Increase your click through rate by embedding your videos in your emails.
Use subtitles and closed captions in different languages to cultivate your community.
Anyways, just keep these figures in mind when you upload your next clip; the average watch time for a video is 2.7 minutes, and human attention span is 8.25 seconds. So you’d better keep it short!