Have you ever googled your name to see what happens?
Can you be found on Google? Imagine if a fan or a potential fan types your name into a search engine. They probably want to purchase your music or come to your next concert, so you can only hope that they will find you online. If your website or social media do not show up immediately in their search results, they will probably give up searching and your opportunity will be lost.
If you want to maximize your online presence, you should take the following factors into consideration:
Your artist name has a major impact on your online presence, so you should pick an original and unusual name that is also easy to remember.
Bands and artists that are listed on Wikipedia tend to be more popular and successful. Do not write your Wikipedia page yourself; ask fans or Wikipedia authors to do it for you. Provide the author with as many details as possible (e.g. articles, publications about your music etc.) to proof the relevance of your page.
You want to improve your SEO rating? Then, it is important that you use all the most popular social media platforms, as they can help you expose your music to a wider audience.
Also, you need to include relevant links between your social media and streaming services, download stores or video platforms where your fans can listen to your music.
Look what big artists do, get inspired and develop your own marketing strategy!