Social media as well as popular marketing strategies change over time. Therefore, it is important for you as an artist to be always up-to-date and to adapt your marketing activities to new trends.
Virtual & Augmented Reality
So far, virtual reality (VR) has only been used to create 360-degree videos on Facebook and YouTube. In 2017 though, virtual and augmented reality will become more and more popular. These new technologies have a huge potential for artists who can use them to enhance their fans’ engagement. Musicians can experiment with VR-videos and offer their fans a truly special concert experience or take them on a virtual tour through their studio.
Smartphones are now responsible for a third of all internet accesses and are slowly becoming the most popular device for getting online. Therefore, it is important for you to make your website mobile-friendly, if you want to boost your reach.
Another way to boost your organic social media reach, it is to post engaging content. Facebook has updated its algorithm to ensure that only the most relevant and high-quality posts appear in a user’s News Feed. So it is the number of likes, comments and shares that count.
Now Facebook allows you to broadcast live videos from your mobile phone straight to your News Feed. Since Facebook users can interact with your live video, you can use the power of Facebook’s live video streaming service to create engaging content and to boost your reach.
Content that is available for a short time only wins over content that lasts longer. Let your followers know that your content has a short shelf life and you will have their attention – they will keep up with your posts and this will lead to more engagement on your social media. You can use for instance Snapchat or Instagram Stories to create short-live content.