The Press Release

You’ve already asked yourself several times what the best possible way to tagged new readers is and how to inform them about your new book?

Why not try the press release. This is a great option to reach a very broad audience with your new release.

Which purpose does the press release have?

You can achieve your goal of reaching readers and editors by writing your own professional press release. Press releases are submitted to journalists and get read by them. By reaching these journalist with your new book you could be lucky and they will write an article about your book.

If your release is already written in a professional fashion they can even use it in its original form, and it will be more appealing to the journalist as it is connected with less work for them.

Press releases are a big advantage when it comes to marketing

Make sure to put enough time and effort in the researching process of finding fitting journalist, magazines and newspapers. If possible target certain journalist directly if you now that they are interested in the theme of your book. Most of the time you will find the contact information of the publication in their imprint.

Have in mind that the appearance of your press release on press portals is already a small success as it gets seen and noticed.

Feiyr can be of great help in the research process, and take a lot of work from your shoulders, as we offer a tool solemnly for this purpose. You can book this toll in your account under the topic promotion tools.

A successful press release

Everyday numerous of press releases are sent to editors. To make sure that yours doesn’t end in the bin, make sure that it is written professionally and appealing. The more effort you put in writing your press release the more likely it is that it stays in the memory of the editor and gets submitted for an article. By following some simple rules you are more likely to achieve this. Do not just send out an advert, make sure to stay objective and clear.  Have in mind not to write the release out of a first person perspective. Do not go overboard with links and do not include information about third parties.

 

In conclusion: The press release is a great opportunity to generate traffic and gain popularity.

You want to have some more information? Please feel free to check out our tool for the press release in your Feiyr account!

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