KDP authors have been able to advertise on Amazon for a long time. Since a few months Amazon has enabled the possibility of advertising campaigns for all authors who are registered via Amazon Author Central.
What Does That Mean?
If you are a self-publisher via other providers than KDP or a publishing author, you can now easily place ads with the online giant.
You can determine how much budget you want to use, monitor the performance of the campaigns yourself and have insight into the sales figures. You can control the campaigns independently and see how efficiently the advertising is running.
You don’t have an author profile on Amazon yet?
Then it’s high time! Apart from the advertising opportunity, you should also create an author profile at Author Central. How to do that and why it is so important, you can read here.