Smartphone mit offener Instagram App liegt auf Notizblock und Stift

Instagram Business Profile

The popular photo-app recently rolled out a new business tool: Instagram Business Profile. If you are an author or musician, the tool can help you grow your business and better measure the success of your marketing activities. Read on and learn how to convert your personal Instagram profile to a Business Profile.

Creating a Business Profile on Instagram

Open the app, go to your profile and click on the Settings wheel. Tap “Switch to Business Profile”. Your Facebook page and your information will be associated with your business profile on Instagram. Review your details and tap “Done”.

Why You Should Switch to Business Profile

With a business account, you can access new business features and “Instagram Insights”.

Instagram Insights provide information on who your followers are and where they are from. You can also view insights for specific posts you have created to see how each performed and how people are engaging with them. Insights include impression, reach, website clicks, follower activity, video views and saves.

Create your Business Profile, find out which posts perform best, which times are best to post and reach new customers!

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