Book Marketing Tips
The Frankfurt Book Fair is approaching and just like every year, several releases will be presented at the world’s largest trade fair for books. You are an author and want…
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Self-Branding for Authors
What is self-branding? A “brand” is a set of marketing and communication methods to distinguish your product and its characteristics. In other words, “self-branding” is the process of establishing a…
Book Trailer
Book trailers are still a tool that is used too seldom by authors. Nevertheless, this is a great option to gain attention from future readers online. Through platforms like YouTube…
Pinterest: A Source of Inspiration and a Marketing Tool
More and more people use the world of Pinterest as a source of inspiration, among them a large number of authors. Pinterest is a combination of a search engine and…
Instagram for Authors
The majority of Instagram photos are food pictures, selfies, and other images or videos of daily life edited with Instagram’s filters. Can you grow your readership using the popular photo…
Tumblr – A Platform for Creative Thinkers
Have you ever heard of Tumblr? Tumblr is a versatile blogging-platform with a creative community. This makes Tumblr ideal for you as author, if you want to grow your fanbase.…
Blogger Relations
There are a lot of different ways to draw attention to your eBook – through reviews in online shops, press releases, or posts on social media. In this article we…
Quote and Promote Your Book Using Images
Quote and Promote Your Book Using Images! Images are remembered, and cause emotions! Use this to your advantage. Images promote interactions in form of likes, retweets or shares. Irrespective whether…
Twitter for Self Publisher
Twitter is probably the best communication medium among all social media. Through Twitter, you can expand your audience and draw attention to yourself and to your eBook, audiobook or radio…
Your Facebook Contest
With Facebook contests, you can turn readers into fans because these activities help increase traffic to your website. First, you should know what you want to achieve through your Facebook…